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Diperbarui: September 8, 2026 at 4:34 PM

MARKETING-INTERACTIVE

MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand.

@marketinginteractive_sea is a growing community focused on advertising and intelligence and related topics

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Pertumbuhan Pelanggan (17 Hari Terakhir)

Total: 6.2K

Pertumbuhan 24 Jam: +24 0%

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MARKETING-INTERACTIVE

7 Sep 2026, 20.14

☕️Get comfy for your Sunday scrolls

Why books are becoming fashion’s latest flex📖
👉🏽 https://tinyurl.com/4v2hkwv2

11 campaigns that struck the right chord this Merdeka🇲🇾
👉🏽 https://tinyurl.com/2hw5bx7v

MARKETING CONNECTED podcast🎙
👉🏽 https://tinyurl.com/2s3m2ncr

546

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

📷 Photo

Lee Kum Kee taps top chefs for APAC brand push🍴
The campaign features seven chefs across APAC, highlighting Lee Kum Kee's legacy since 1888 and its ability to elevate dishes across the region.
👉🏽 https://tinyurl.com/4er5ezwr

602

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

📷 Photo

Starbucks gets playful with Malaysia-exclusive Mr. Men Little Miss collab☕️
For Little Miss Collectible and Mr. Blind Box lover.
👉🏽 https://tinyurl.com/bdd6pe46

637

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

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Ka-chow! F1 puts Pixar’s Lightning McQueen in the fast lane🏎
Timed alongside the franchise’s 20th anniversary, the activation sees Lightning McQueen move from the Piston Cup to the Formula 1 Italian Grand Prix.
👉🏽 https://tinyurl.com/479d3xym

598

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

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Snoop Dogg and Deel want to pay you US$10,000 to eat ice cream🍦
The three-month role is fully remote and open to applicants globally, with the successful candidate set to earn US$10,000 a month to taste Dr. Bombay's ice cream and feed insights on flavours, trends and new ideas back to the team.
👉🏽 https://tinyurl.com/bdemckrh

560

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

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Feeling sian? Luckin Coffee and Quby have a pick-me-up for that😴
Rather than focusing solely on positive moments, the campaign draws on the range of emotions consumers experience throughout the week, from feeling cheerful and energised to tired, stressed or simply 'sian' after a long day.
👉🏽 https://tinyurl.com/42a75vax

578

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

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StarHub gets the scoop on 5G+ at Lau Pa Sat💚
In the campaign, the characters come together to form a fifth network bar, serving as a visual representation of the stronger connection offered by 5G+.
👉🏽 https://tinyurl.com/46e7br8c

588

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

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Gen Z perspectives: Snoop Dogg's sweet gig, industry moves and agency pitches🎙
Scooping up this week's biggest stories right here.
👉🏽 https://tinyurl.com/26r52mfc

601

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

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Darlie, Listerine and more sink their teeth into Dyson's high-tech toothbrush🦷
Turns out, Dyson's latest launch is giving brands plenty to chew on.
👉🏽 https://tinyurl.com/4b27wuz2

578

MARKETING-INTERACTIVE

7 Sep 2026, 20.14

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What happens when Malaysian kaya meets Japanese matcha?🤔
Rather than simply combining two ingredients or putting two brands together, Niko Neko Matcha said the collaboration was designed to explore how different cultures can come together to create something that can be enjoyed regardless of nationality, age, race or background.
👉🏽 https://tinyurl.com/5bz9z5tk

566

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

☀️News for your morning☀️

News
SJPP makes being 'kepoh' a Malaysian love language❤️
👉🏽 https://tinyurl.com/3mnku2ab

Opinions
AI watermarking is raising the value of human writing, not killing it🤖
👉🏽 https://tinyurl.com/yf6a757p

Agencies
Fabulate hires former McCann APAC CCO Valerie Madon for regional creative role📣
👉🏽 https://tinyurl.com/2x4hu9v9

546

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

Initiative gives Singapore's small businesses a growth blueprint👥
Initiative said it hopes to give founders a clearer understanding of their position within culture while equipping them with strategies that can translate those insights into longer-term business growth.
👉🏽 https://tinyurl.com/4dbkferx

518

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

Creative catch-up: GrowthOps' Adzam Bahrin💡
"Sometimes you just have to gaslight yourself into being creative."
👉🏽 https://tinyurl.com/329semnx

487

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

Gushcloud puts Singapore talent on Snoop Dogg's stage with TikTok LIVE🎤
The production reflects Gushcloud's wider ambition to expand its role across the creation, production, distribution and commercialisation of entertainment, rather than focusing primarily on marketing creators and influencers.
👉🏽 https://tinyurl.com/56hv64uh

671

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

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Shell wins big at the Loyalty & Engagement Awards 2026🏆
The brand's winning haul was powered by the campaign ‘Shell Advantage Rewards’, which picked up accolades across 17 categories.
👉🏽 https://tinyurl.com/3n9xn74t

588

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

Sephora APAC marketing chief departs after four years👥
During his tenure, La Brooy led a regional team across integrated marketing, publicity and influencer marketing, content and social, brand partnerships, creative, media, CRM, loyalty and consumer analytics.
👉🏽 https://tinyurl.com/58f47h9e

618

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

SJPP makes being 'kepoh' a Malaysian love language❤️
The campaign was developed with creative agency The Shout Group and centres on the idea that the people asking the most questions about a business can also be among the first to rally behind it.
👉🏽 https://tinyurl.com/3mnku2ab

603

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

AI watermarking is raising the value of human writing, not killing it🤖
Watermarking copy will only increase the value of providing genuine creative judgement as a service.
👉🏽 https://tinyurl.com/yf6a757p

611

MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

Garmin gets Malaysians moving the ‘lokal’ way this Merdeka🏃🏽
The campaign aims to encourage Malaysians to stay active in ways that fit naturally into their everyday lives, from daily routines and outdoor adventures to group workouts, while spotlighting local creativity and experiences.
👉🏽 https://tinyurl.com/bdh938xv

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MARKETING-INTERACTIVE

23 Agu 2026, 15.43

📷 Photo

Fabulate hires former McCann APAC CCO Valerie Madon for regional creative role📣
Madon said the opportunity was to help brands build creator marketing into a more enduring part of their marketing mix.
👉🏽 https://tinyurl.com/2x4hu9v9

610

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

New Balance paints APW Bangsar grey in latest community-first pop-up👟
New Balance Malaysia told A+M that community sits at the heart of the brand, and experiential activations are how it brings that promise to life.
👉🏽 https://tinyurl.com/2d9w4y5y

562

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

Online retailers under scrutiny for deceptive website features📣
The three retailers were found to have created fake urgency to pressure consumers into making purchases.
👉🏽 https://tinyurl.com/yc25z9ec

566

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

Why Southeast Asia can't afford to ignore halal travellers🤔
"Capturing this market requires more than simply offering halal food options. It requires understanding how Muslim traveler expectations are evolving."
👉🏽 https://tinyurl.com/yk8bkha9

575

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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IMDA suspends review of proposed M1-Simba deal amid spectrum probe📣
While the review was ongoing, IMDA said it learnt that Simba “could have been using radio frequency bands that had not been assigned to them to provide mobile services”.
👉🏽 https://tinyurl.com/4f5c43bk

576

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

Spotify swaps logo for a disco ball, and audiences are split🪩
"Temporary logo redesigns have their place if it’s backed by strong cultural insights. Unfortunately, the change failed to land both visibly and emotionally."
👉🏽 https://tinyurl.com/598xps7h

620

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

IAS expands Meta content block lists to Threads📱
The expanded solution will allow advertisers to apply content block lists across Facebook and Instagram Feed and Reels, as well as Threads feed, through a one-time activation process.
👉🏽 https://tinyurl.com/y4c2smta

577

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

☀️News for your morning☀️

News
Juice or banking? Boost uses humour to own the confusion🧃
👉🏽 https://tinyurl.com/yfywwkkx

Analysis
Have Swatch and AP turned hype into the real product?⌚️
👉🏽 https://tinyurl.com/ye2xtndf

Tune In
MARKETING CONNECTED podcast🎙
👉🏽 https://tinyurl.com/2s3m2ncr

620

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

Sir Martin Sorrell says advertising’s AI reckoning is really an efficiency reckoning🤖
The S4 Capital founder says slower growth, stubborn inflation, higher interest rates and geopolitical fragmentation are forcing marketers to rethink geography, efficiency and AI.
👉🏽 https://tinyurl.com/yc5sc7rz

638

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

Content360: Tealive’s Bryan Loo on why instinct still beats data in marketing🎙
Speaking at A+M's Content360 Conference at W Kuala Lumpur last week, Loo said: "Instinct, or gut feeling, becomes sharper the more you practice."
👉🏽 https://tinyurl.com/mtw22vvs

626

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

Juice or banking? Boost uses humour to own the confusion🧃
"Instead of pretending those conversations don’t exist, we decided to have a little fun with it while reinforcing who Boost is today."
👉🏽 https://tinyurl.com/yfywwkkx

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