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Diperbarui: July 2, 2026 at 3:15 AM

MARKETING-INTERACTIVE

MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand.

@marketinginteractive_sea is a growing community focused on advertising and intelligence and related topics

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Pertumbuhan Pelanggan (10 Hari Terakhir)

Total: 6.1K

Pertumbuhan 24 Jam: +0 0%

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MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

New Balance paints APW Bangsar grey in latest community-first pop-up👟
New Balance Malaysia told A+M that community sits at the heart of the brand, and experiential activations are how it brings that promise to life.
👉🏽 https://tinyurl.com/2d9w4y5y

562

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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Online retailers under scrutiny for deceptive website features📣
The three retailers were found to have created fake urgency to pressure consumers into making purchases.
👉🏽 https://tinyurl.com/yc25z9ec

566

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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Why Southeast Asia can't afford to ignore halal travellers🤔
"Capturing this market requires more than simply offering halal food options. It requires understanding how Muslim traveler expectations are evolving."
👉🏽 https://tinyurl.com/yk8bkha9

575

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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IMDA suspends review of proposed M1-Simba deal amid spectrum probe📣
While the review was ongoing, IMDA said it learnt that Simba “could have been using radio frequency bands that had not been assigned to them to provide mobile services”.
👉🏽 https://tinyurl.com/4f5c43bk

576

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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Spotify swaps logo for a disco ball, and audiences are split🪩
"Temporary logo redesigns have their place if it’s backed by strong cultural insights. Unfortunately, the change failed to land both visibly and emotionally."
👉🏽 https://tinyurl.com/598xps7h

620

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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IAS expands Meta content block lists to Threads📱
The expanded solution will allow advertisers to apply content block lists across Facebook and Instagram Feed and Reels, as well as Threads feed, through a one-time activation process.
👉🏽 https://tinyurl.com/y4c2smta

577

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

☀️News for your morning☀️

News
Juice or banking? Boost uses humour to own the confusion🧃
👉🏽 https://tinyurl.com/yfywwkkx

Analysis
Have Swatch and AP turned hype into the real product?⌚️
👉🏽 https://tinyurl.com/ye2xtndf

Tune In
MARKETING CONNECTED podcast🎙
👉🏽 https://tinyurl.com/2s3m2ncr

620

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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Sir Martin Sorrell says advertising’s AI reckoning is really an efficiency reckoning🤖
The S4 Capital founder says slower growth, stubborn inflation, higher interest rates and geopolitical fragmentation are forcing marketers to rethink geography, efficiency and AI.
👉🏽 https://tinyurl.com/yc5sc7rz

638

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

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Content360: Tealive’s Bryan Loo on why instinct still beats data in marketing🎙
Speaking at A+M's Content360 Conference at W Kuala Lumpur last week, Loo said: "Instinct, or gut feeling, becomes sharper the more you practice."
👉🏽 https://tinyurl.com/mtw22vvs

626

MARKETING-INTERACTIVE

20 Mei 2026, 18.24

📷 Photo

Juice or banking? Boost uses humour to own the confusion🧃
"Instead of pretending those conversations don’t exist, we decided to have a little fun with it while reinforcing who Boost is today."
👉🏽 https://tinyurl.com/yfywwkkx

674

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

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45 years on, Pizza Hut SG refreshes brand for a slice of everyday life🍕
The move reflects changing consumer behaviour, with the brand aiming to show up more frequently across day-to-day moments.
👉🏽 https://tinyurl.com/2ksdvkj4

541

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

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Visa names new APAC head of media, social, data, content, and digital innovation📣
Danny will be responsible for bringing together Visa’s media, social, content, and data strategies to deliver more seamless and engaging brand experiences across the region.
👉🏽 https://tinyurl.com/3s2yuup6

553

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

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Grab secures first cross-border licence, pilots SG-JB ride-hailing service🚕
Set to launch gradually from 4 May 2026, the pilot will allow users to schedule rides between 12 hours and up to seven days in advance.
👉🏽 https://tinyurl.com/rnkkhnaa

562

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

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Inside Scoop’s latest campaign invites Malaysians to rediscover home🍨
Developed in collaboration with TBWA Malaysia, the campaign reimagines local ingredients as premium ice cream flavours, positioning each scoop as a “destination”.
👉🏽 https://tinyurl.com/3ach4wuc

583

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

☀️News for your morning☀️

News
ACTSTITUDE bags raft of Malaysia social media mandates📣
👉🏽 https://tinyurl.com/muzc3r9k

Awards
DSTNCT and Starcom clinch top honours at MARKies Awards SG 2026🏆
👉🏽 https://tinyurl.com/mv2x8s5p

Tune In
MARKETING-CONNECTED podcast🎙
👉🏽 https://tinyurl.com/2s3m2ncr

598

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

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Dentsu Singapore CXM and media MD steps down📣
Speaking to MARKETING-INTERACTIVE, Thappa said the move is driven by a return to India for personal and family reasons, alongside what he described as an “exciting next chapter” professionally.
👉🏽 https://tinyurl.com/2zysh2ux

593

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

📷 Photo

Here are the brands strutting The Devil Wears Prada 2 runway👠
That's all.
👉🏽 https://tinyurl.com/ycxkrjrs

596

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

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'It’s not about the biggest title in the room': Love, Bonito co-founder Rachel Lim on CLOSER conversations🗣
As the founder of CLOSER, part of her broader RachReflects universe, Lim is moving beyond transactional content and surface-level metrics such as reach and virality.
👉🏽 https://tinyurl.com/bysr8cjt

568

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

📷 Photo

MINISO ramps up LAND and FRIENDS expansion across Asia🌍
MINISO LAND and MINISO FRIENDS have been developed as part of the brand’s evolving store format portfolio since 2024.
👉🏽 https://tinyurl.com/5x2me88u

726

MARKETING-INTERACTIVE

6 Mei 2026, 04.57

☕️Get comfy for your Sunday scrolls

Are blind boxes the new lever for banks to drive saving behaviour?🤔
👉🏽 https://tinyurl.com/4maftyfa

PR has mastered getting seen, but is it any closer to being understood?👀
👉🏽 https://tinyurl.com/4p9cctvt

In Conversation: Are we forgetting what makes marketing work?🎙
👉🏽 https://tinyurl.com/2jnfrva6

660

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

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ACTSTITUDE boosts SG portfolio with F&B and retail wins🤝
In Malaysia, the agency recently bagged clients in the beauty, FMCG and F&B space.
👉🏽 https://tinyurl.com/y7b54yaa

416

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

DSTNCT and Starcom clinch top honours at MARKies Awards SG 2026🏆
DSTNCT and Starcom led the MARKies Awards with work that combined bold creative thinking with strong media effectiveness and measurable impact.
👉🏽 https://tinyurl.com/mv2x8s5p

681

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

☀️News for your morning☀️

News
Did AirAsia just flip a flight fiasco into a brand win?✈️
👉🏽 https://tinyurl.com/ypptc66v

Report
APAC trust gap hits record high as income disparity doubles💡
👉🏽 https://tinyurl.com/54cvk694

Tune In
In Conversation: Are we forgetting what makes marketing work?🎙
👉🏽 https://tinyurl.com/2jnfrva6

502

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

ACTSTITUDE bags raft of Malaysia social media mandates📣
The agency secured 12 new client acquisitions across the electronics, beauty, healthcare, FMCG and F&B sectors.
👉🏽 https://tinyurl.com/muzc3r9k

456

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

Gatorade benches the ad shoot and lets Son Heung-min do the sweating⚽️
“We believe history is made through sweat, not on set.”
👉🏽 https://tinyurl.com/bdefzm5m

539

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

Are podcasts the new boardroom? DBS thinks so🤔
The series features candid, behind-the-scenes conversations with global business leaders, unpacking how critical decisions are made in moments of volatility and how trust is built when stakes are high.
👉🏽 https://tinyurl.com/2u9b2znh

564

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

How Sentosa and SingPost are mailing nostalgia from the edge of Asia🏖
Positioned at a rest stop overlooking the Southernmost Point of Continental Asia, the installation builds on the site’s status as a popular photo stop for visitors.
👉🏽 https://tinyurl.com/yypeedck

604

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

MINISO ramps up LAND and FRIENDS expansion across Asia🌍
MINISO LAND and MINISO FRIENDS have been developed as part of the brand’s evolving store format portfolio since 2024.
👉🏽 https://tinyurl.com/5x2me88u

634

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

Can festivals drive banking loyalty? HLB backs AsiaTop 2026🎶
Set to take place on 30 and 31 May at Sepang International Circuit, the festival brings together 16 K-pop, regional and Malaysian acts.
👉🏽 https://tinyurl.com/3h2v59xb

566

MARKETING-INTERACTIVE

1 Mei 2026, 02.32

📷 Photo

APAC trust gap hits record high as income disparity doubles💡
Furthermore, trust in companies headquartered in respondents’ own country is higher than trust in foreign-headquartered companies in all seven APAC markets.
👉🏽 https://tinyurl.com/54cvk694

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