As part of the AKOFADA initiatives, the Behavioral Change Campaign team at Shega, together with our partners, has been working across regions to build trust, confidence, and everyday use of digital financial services. Through local language radio programs, community roadshows, and direct teaching sessions, the campaign meets people where they are and helps make digital finance simple and practical for real daily needs. Over the weekend, this work continued in West Oromia, where an organized, vibrant, and colorful DFS community edutainment event took place in the center of Ambo. Thousands of rural and semi-urban attendees joined the gathering and engaged with relatable demonstrations and messages designed to support safer, more informed, and more confident use of digital financial services. #DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia #DFSAs part of the AKOFADA initiatives, the Behavioral Change Campaign team at Shega, together with our partners, has been working across regions to build trust, confidence, and everyday use of digital financial services. Through local language radio programs, community roadshows, and direct teaching sessions, the campaign meets people where they are and helps make digital finance simple and practical for real daily needs.
Over the weekend, this work continued in West Oromia, where an organized, vibrant, and colorful DFS community edutainment event took place in the center of Ambo. Thousands of rural and semi-urban attendees joined the gathering and engaged with relatable demonstrations and messages designed to support safer, more informed, and more confident use of digital financial services.
?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia ?q=%23DFS
