$Hirotaka 🪙
Hirotaka Saito is a successful Japanese entrepreneur who ran his own company, drove luxury cars like Ferraris, and appeared to live a glamorous life.
Until his company faced severe financial difficulties and was on the verge of bankruptcy. He fell into deep despair and decided to end his life. One day, as he was about to leave home for the last time to carry out his plan, his large dog suddenly blocked the doorway, refusing to let him out. No matter how he tried to coax or move the dog, it stayed there, as if it could somehow sense its owner's despair and intent. In that moment, Saito had a sudden realization: this dog was desperately trying to save him. Deeply moved, he abandoned his plan to take his own life, deciding instead to live on and "repay the debt."
He later closed his company, sold his beloved Ferrari, and used the money to buy land and build facilities. He founded Wansfree, an animal rescue facility that takes in dogs for free, focusing on those considered "problem dogs" or "difficult to handle"—animals that have become aggressive due to past abuse or trauma, many of whom had been marked for euthanasia.
The shelter operates with a 24-hour free-roaming environment, allowing the dogs to recover and heal naturally over time. It currently houses about 40 dogs and a few cats. Saito's philosophy is: "A dog saved me, and now it's my turn to dedicate my life to dogs." He hopes to expand the shelter to accommodate 200 to 300 dogs by 2028.
After the story was covered by media outlets such as the South China Morning Post, My Modern Met, and Asahi Shimbun in 2025, it went viral across platforms like Instagram, Facebook, and X.
This is the origin of the Hirotaka token. The token community has been actively involved. One of the Japanese moderators in the community had a long conversation last night via phone and messages with the developer, Floppa, and other core members. It is clear that everyone is taking this project very seriously. The moderator has already successfully reached out to the official Instagram account of Hirotaka Saito's animal shelter.
So today, after waking up, he will speak directly with Hirotaka Saito himself over the phone. During the call, he will, in Japanese, carefully listen to what Saito hopes the project will do and what he does not want it to do, while also conveying the enthusiasm and support of the community to him.
Together with the developer, he will emphasize the project's transparency to Saito. After the call, he will share updates with the entire community so everyone can stay informed.
Although the token's momentum has cooled somewhat compared to a couple of days ago, it is still being mentioned by several KOLs. If the call updates are shared later, I believe there is still room for further development
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