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Updated: May 18, 2026 at 3:52 PM

iGaming Playbook

Guide to iGaming industry: what’s new, who’s in trouble, and who’s on top For cooperation dm — @anastasia_nove

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇧🇷Brazil: 37% to bet on World Cup 2026

The 2026 World Cup will be the first global tournament held after Brazil legalised fixed-odds betting and online gambling in 2025 — creating a new baseline for user engagement.

A recent study by Kantar Brazil shows:

🟡 37% of Brazilians plan to place bets during the tournament
🟡 Match results lead (51%), followed by goals (26%) and outright winner (18%)
🟡 77% intend to follow the World Cup
🟡 29.4M active bettors already registered on licensed platforms
🟡 TV remains dominant (73%), but streaming (31%) and social media (23%) are gaining ground

The shift is structural: betting is becoming part of the broader entertainment layer around sports, with digital channels driving interaction and real-time engagement.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇳🇴 Norway: 17,000 players file lawsuit against state operator

Around 17,000 players have filed a collective claim against Norsk Tipping, in what is being called Norway’s largest lawsuit of its kind.

The case relates to errors in supplementary Lotto and Eurojackpot draws (2015–2025), where flawed mechanics allegedly gave some players a statistical advantage and reduced real odds for others.

Key points:

🟡 ~17,000 claimants involved
🟡 Issue limited to additional draws
🟡 Players seek refunds; total claim undisclosed
🟡 Regulator previously fined operator $2.15M

Norsk Tipping admits the error but disputes full liability, stating core draws were unaffected. The hearing is set for August 2026.

Even state operators face major risk when game integrity is questioned.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇳🇵 Nepal Moves to Fully Block Online Betting Platforms

Nepal has https://igamingbusiness.com/gaming/nepal-shuts-down-online-gaming-industry/ a nationwide shutdown of betting websites and apps under a reform plan approved on March 27.

🟡 ISPs and mobile operators given 24 hours to block access
🟡 At least 16 platforms targeted immediately
🟡 Enforcement led by telecom regulator (NTA)
🟡 Betting was illegal on paper, but enforcement was weak in practice

Authorities are moving to close the gap between regulation and actual enforcement.

Apparently, Nepal shifts from nominal ban to real enforcement.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇬🇮 Gibraltar Licenses Prediction Markets Operator

Gibraltar has granted its first prediction markets licence to Predict Street Ltd, classifying the format under its gambling framework. The move is positioned as part of efforts to diversify revenues amid the impact of the UK’s Remote Gaming Tax.

Key points:

🟡 Licensed under the Gambling Act (2005) → treated as betting
🟡 Linked to tax pressure from the UK market
🟡 EU markets increasingly restricting or banning similar platforms

The challenge: while Gibraltar opens up, major markets like the UK still require local licensing — limiting immediate scalability.

Early positioning in a growing vertical — but regulatory fragmentation remains the main constraint.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇦🇺 Australia: Betting Marketing Expands Toward Women

A Deakin University https://igamingexpress.com/study-finds-gambling-ads-target-women/ (500+ women, 18–40, Victoria) shows operators are actively reshaping campaigns to reach female audiences.

Key tactics:

🟡 Influencer marketing
🟡 Lifestyle-driven messaging
🟡 Integrations with women’s sports

Brands increasingly use Instagram and TikTok, tying campaigns to major events (e.g. Spring Racing Carnival, reality TV), positioning betting as part of everyday entertainment rather than risk.

The shift is less about new products — and more about reframing perception to drive broader adoption.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇲🇹 Malta Eyes First EU Framework for Prediction Markets

Malta is exploring a dedicated regulatory framework for prediction markets, with the potential to become the first jurisdiction in Europe to formally regulate the sector.

Economy Minister Silvio Schembri highlighted the industry’s rapid global growth and stressed that any approach would focus on transparency, compliance, and user trust.

Context:

🟡 Platforms like Kalshi and Polymarket are scaling globally
🟡 Debate continues: financial instrument vs gambling
🟡 UK requires a licence, while several EU countries have banned activity

Malta could once again position itself as a first mover — shaping how prediction markets are regulated across Europe.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇺🇿 Uzbekistan’s Betting Market Stalls Despite Legalization

More than a year after legalizing online gambling, Uzbekistan has yet to issue a single sportsbook license, according to the National Agency for Perspective Projects (NAPP).

Despite clear interest from operators, no formal applications have been submitted. Most companies remain in a preparation phase, holding back due to strict regulatory requirements.

Key barriers to entry:

🟡 high minimum capital requirements
🟡 mandatory reserve funds
🟡 strict KYC and player verification procedures
🟡 integration with state-controlled monitoring systems

At the same time, the core infrastructure is nearly ready, with the national betting and player registry in its final rollout phase.

The framework is live, but heavy compliance and financial thresholds are slowing down actual market entry.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇧🇷 Brazil Betting Market: New study

New data from https://www.gov.br/fazenda/pt-br (via Pay4Fun) highlights a clear trend: betting in Brazil is driven by volume, not high-value players.

Key insights:

🟡 53.4% of users spend up to R$50/month (~$9–10 USD)
🟡 68.2% of bettors are men
🟡 Core audience: 25–40 y.o. (~50%+ of users)
🟡 19.5% (~4.3M users) spend R$1,000+ monthly (~$190–200+ USD)

Despite headlines around high spenders, the majority treat betting as low-cost entertainment rather than a high-stakes activity.

Pay4Fun warns that stricter prohibition risks pushing this demand into offshore channels, reducing control and player protection.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🏆 SAGSE Awards 2025 Names Top iGaming Players in LATAM

The SAGSE Awards 2025 revealed their winners after more than 2,500 industry votes, recognising companies and institutions shaping the iGaming ecosystem in Latin America.

Key operator and product winners:

🟡 Betsson Group — Best Online Casino Operator
🟡 BetWarrior — Best Online Sports Betting Operator
🟡 Pragmatic Play — Best Online Casino Game Provider & Best Online Bingo Provider
🟡 Evolution — Best Live Gaming Provider

Technology and ecosystem highlights:

🟡 GLI — Best Laboratory
🟡 Lsports — Sports Betting Platform & Real-Time Sports Data Provider
🟡 Oddin — Best Esports Provider
🟡 Pay4Fun — Best Payment Method

According to organisers, the awards highlight companies combining innovation, compliance, technology, and commercial performance as competition across the Latin American market intensifies.

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iGaming Playbook

May 3, 2026, 06:11 PM

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🇨🇴 Colombia Introduces 16% GGR Tax on Online Gambling

The government of President Gustavo Petro has introduced Decree 0240 of 2026, establishing a 16% consumption tax on online betting, calculated directly on GGR.

Key details

🟡 Tax rate: 16% on GGR
🟡 Scope: all online gambling operators
🟡 Liability: operators responsible for payment
🟡 Reporting basis: bi-monthly revenue

The measure is aimed at covering budget gaps and disaster-related spending, with authorities highlighting the sector’s strong growth and capacity to absorb additional taxation.

This aligns with a broader package of emergency measures, as Colombia looks to inject ~$2.3B into its 2026 national budget.

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iGaming Playbook

Apr 30, 2026, 03:55 AM

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🇧🇷 Brazil: Lula Criticises Online Casinos and “Fortune Tiger”

Brazil’s President Luiz Inácio Lula da Silva has https://www.igamingtoday.com/brazils-president-lula-defends-ban-on-online-casinos-and-fortune-tiger-games/ in favor of restricting online casino games, including popular formats like “Fortune Tiger.”

During a national broadcast, Lula said mobile gambling is indebting Brazilian households and harming families.

Key Points

🟡 Lula linked online gambling to financial pressure on households
🟡 The government may coordinate with Congress and the judiciary to address the issue
🟡 Brazil legalised sports betting and online casinos in 2023, with regulation starting in 2025

The remarks could signal renewed political pressure on online casino regulation in Brazil.

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iGaming Playbook

Apr 30, 2026, 03:55 AM

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🇳🇱 Dutch Regulator Issues Record €24M Gambling Fine

The https://kansspelautoriteit.nl/ (KSA) issued a record €24M fine to Novatech for allowing Dutch players to access unlicensed sites http://Qbet.com/ and http://55Bet.com/.

During the investigation, regulators were able to create accounts, deposit funds and gamble from the Netherlands, indicating the absence of effective blocking measures.

Aggravating factors included:

🟡 No visible age verification
🟡 Crypto and anonymous payments
🟡 Previous penalty orders ignored

According to KSA, the fine could have exceeded €100M, but Dutch law limits penalties to 10% of global turnover. The regulator also warned that influencers promoting illegal operators may face sanctions.

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iGaming Playbook

Apr 17, 2026, 11:12 PM

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iGaming Playbook

Apr 17, 2026, 11:12 PM

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✈️ BGaming releases Aviamasters 2

BGaming has launched Aviamasters 2, a sequel to its casual title Aviamasters that gained popularity on streaming platforms.

The game keeps its core mechanic — guiding a plane through the sky while collecting multipliers and deciding when to land before hitting obstacles — but introduces several upgrades:

🟡 Maximum multiplier increased to x1,000 (from x250 in the original)
🟡 Safe Landing Buy Bonus, guaranteeing a landing for 50x the stake
🟡 Up to four booster symbols affecting gameplay during each flight

BGaming said the sequel was developed partly with feedback from streamers to preserve the original game’s viral “LAND!” mechanic.

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iGaming Playbook

Apr 17, 2026, 11:12 PM

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🇬🇧 UK May Ban Unlicensed Gambling Sponsors in Football

The UK government is considering a ban that would stop gambling companies without a UK license from sponsoring sports teams, including Premier League clubs.

Under the proposal, only operators licensed by the UK Gambling Commission could sign sponsorship deals. The aim is to limit the visibility of unregulated brands and create a fairer environment for licensed operators.

Officials highlight several concerns:

🟡 links between some unlicensed operators and organised crime
🟡 lack of consumer protections such as affordability checks
🟡 weaker data protection standards
🟡 the risk that football sponsorships steer fans toward unregulated sites

The consultation is expected to begin this spring. It comes as the Premier League prepares to remove gambling sponsors from the front of match shirts after the 2025–26 season, while sleeve sponsorship will still be allowed.

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iGaming Playbook

Apr 13, 2026, 02:12 AM

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🎰 Play’n GO releases Book of Dead GO Collect

Play’n GO has launched Book of Dead GO Collect, a new 5×3 Egyptian-themed slot that continues the adventures of Rich Wilde and expands the long-running Dead series.

The game introduces a Treasure Vault feature connected to collectible Gold Staters. Coins gathered during the base game move players closer to unlocking the vault, adding a progression element while preserving the classic Egyptian temple aesthetic.

Key gameplay elements include:

🟡 Gold Staters collection, which advances progress toward the Treasure Vault
🟡 The classic Expanding Symbol feature from the original Book of Dead
🟡 A final Treasure Gamble inside the vault where coins are compared for the outcome

The title joins Play’n GO’s broader Dead universe alongside Legacy of Dead, Secret of Dead and Pilgrim of Dead.

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iGaming Playbook

Apr 13, 2026, 02:12 AM

🌍 iGaming Playbook — February Regulatory Update

February brought tax recalibration in Latin America and stronger enforcement in Asia and Europe. The trend is clear: higher fiscal expectations, tighter oversight, and ongoing pressure on grey markets.

🇧🇷 Brazil: Gradual Tax Hike Locked In

Brazil confirmed a phased GGR tax increase under PLP 128/2025:

🟡 13% in 2026
🟡 14% in 2027
🟡 15% in 2028

Earlier proposals reached up to 24%, so the final rate is moderate — but margins will tighten.

Year one figures explain the move:

🟡 25.2m bettors
🟡 79 licensed operators
🟡 BRL 37bn turnover
🟡 BRL 10bn tax collected

🇨🇴 Colombia: VAT Moves to GGR

Colombia scrapped its 19% VAT on deposits after operator backlash and reported GGR declines of up to 30%.

From 2026, the 19% VAT applies to GGR instead — aligning taxation with industry economics.

🇵🇭 Philippines: POGO Crackdown Continues

Despite the formal ban, some POGOs remain active.

Police have intensified enforcement, while PAGCOR strengthens safeguards in the legal market:

🟡 E-wallet de-linking
🟡 24/7 problem gambling helpline (2026 launch)

🇨🇿 Czech Republic: Offshore Volume Under Scrutiny

New research suggests up to 800,000 players interact with unlicensed sites — knowingly or not.

With 1,000+ illegal platforms targeting Czech users versus 20–30 licensed operators, enforcement capacity is under pressure.

Yet official studies still show 96–97% channelisation, making the true scale of leakage a live debate.

February showed governments refining tax models, tightening enforcement, and testing how far regulated markets can stretch without fueling the black market.

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iGaming Playbook

Apr 13, 2026, 02:12 AM

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🎰 LatAm Slot Snapshot: Betsson Reveals January’s Top Performers Across Six Markets

Betsson Group Affiliates has released its top-performing casino games for January 2026 across Argentina, Colombia, Ecuador, Mexico, Brazil and Peru — offering a clear view of localized player preferences in LatAm.

🇦🇷 Argentina favored classic titles, with Joker’s Jewels leading, followed by Joker’s Jewels Jackpot Play and Gold Party.

🇲🇽 In Mexico, Tucanito topped the ranking, ahead of Big Bass Vegas Double Down Deluxe and Golden Glyph.

🇪🇨 Ecuador saw Sweet Rush Bonanza dominate, while in Colombia 20 Hot Blass led the chart, followed by Tucanito and 40 Golden Coins.

🇧🇷 Brazil’s players preferred the “Fortune” series, headed by Fortune Tiger

🇵🇪 In Peru 20 Bulky Fruits by Paola Guerrero ranked first, with Tucanito and Gates of Olympus Super Scatter close behind.

The data reinforces a familiar pattern: classic fruit slots, jackpot extensions, and branded regional favorites remain dominant across key Latin American markets.

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