The launch of
https://t.me/FUSE yesterday represents something bigger than just another marketplace. It's a practical demonstration of how open standards can create sustainable value for creators, communities, and the ecosystem itself.
The NFT 2.0 standard on TON is fully open. Any marketplace can integrate and build on it.
When we launched NFT 2.0, the goal was to solve the fundamental problems that plagued NFT ecosystems: unpaid royalties, creator exploitation, and unsustainable economics that prioritized speculation over utility.
FUSE is one example of this vision in action, designed to put value back into creators, Telegram, and the broader TON community. But it is not the only marketplace, nor should it be. The beauty of open standards is that they enable competition, innovation, and choice.
The first sticker stores on TON helped spark this entire narrative, showing what becomes possible when culture meets collectibles in a native blockchain environment. That pioneering work deserves recognition for proving the concept. Special thanks to
https://t.me/takoy_sasha (
https://t.me/sticker_bot) for leading that charge and showing what was possible.
🔥 TON Foundation supports FUSE because it follows a model that prioritizes creators, IP holders, and long-term community sustainability.
🚨 FUSE operates as a not-for-profit initiative, ensuring maximum value flows back to creators and the community.
✅ Royalties stay within the ecosystem, sustaining Telegram's infrastructure while fueling a growing community fund.
This isn't about picking winners. It's about setting standards that ensure creators get paid, communities benefit from growth, and the ecosystem remains open for anyone to build upon.
By turning culture into ownership, TON empowers everyone to participate - and its professionalism makes the ecosystem a trusted destination for new brands and communities.
– Max Crown, President & CEO TON Foundation
