Platform Revenue Model Explained and Made Public
To ensure the long-term, stable, and transparent operation of the platform, we have built a diversified and sustainable revenue model. The following provides a detailed explanation of the platform's main income sources without disclosing trade secrets, and how this income supports user dividends, community incentives, and future development.
I. Advertising Revenue
Advertising revenue is currently a significant source of income for the platform. Its economies of scale allow us to maintain extremely low marginal costs while user numbers grow, and to return most of the profits to community contributors.
Why can you earn money by watching ads?
The platform is continuously cooperating with global ad networks. Advertisers pay based on impressions. As our user base grows, our bargaining power increases, leading to higher ad rates and fill rates. An increase in the number of advertisers will further amplify our revenue scale.
We sign cooperation agreements with advertisers in various forms, making ad rates entirely possible and reasonable.
User Value Determines Ad Rates:
Regional Differences: The advertising value of a user from the United States, Western Europe, South Korea, Japan, or Singapore is significantly higher than that of a user from Southeast Asia or South Asia. This is because the former regions have stronger per capita purchasing power, resulting in higher potential returns after user acquisition. For ads targeting users in these regions, it is very common to pay $0.03 to $0.05 per impression.
User Precision: YOHI platform users are cryptocurrency investors. Advertisers are willing to pay several times or even dozens of times the premium for such precise audiences.
Ad Type Determines Settlement Method:
Per impression: 0.03–0.05 USDT. This is a standard price level in verticals such as cryptocurrency, finance, and gaming.
CPC (Cost Per Click): 0.3-0.8 USDT per click. In industries like cryptocurrency, fintech, online education, insurance, and gaming, this is a completely normal customer acquisition cost. Their customer lifetime value can be as high as hundreds or even thousands of dollars.
CPS (Cost Per Sale): 10%-80% commission. This is extremely common in various applications, games, e-commerce, and brokerage app promotions. If a user recharges $100, it's realistic for the platform to receive an $80 commission in many partnership scenarios.
1. Revenue from Users Watching Ads
Regular Users: Currently, they can watch up to 20 ads per day, watching 3 ads each time = 60 ads/day. Depending on the ad type and user region, each view can generate 0.03-0.05 USDT for the platform. Based on average estimates, each regular user contributes approximately 2.4 USDT per day.
VIP Users: Depending on their level, the number of ads they can watch daily increases, thereby contributing higher revenue to the platform. (Currently, VIP1 and VIP2 view counts are technically redirected to provide higher view counts for VIP3 and above. This can be canceled after more advertisers are onboarded).
VIP1: Estimated daily contribution ~ 0.72 USDT
VIP2: Estimated daily contribution ~ 1.2 USDT (The remaining profit is equivalent to the contribution of about 0.25 regular users, supporting the VIP2 user's daily total income of 1.8 USDT)
VIP3: Estimated daily contribution ~ 3.6 USDT (The remaining profit is equivalent to the contribution of about 1.5 regular users, supporting the VIP3 user's daily total income of 7.2 USDT)
VIP4 and above follow the same dividend mechanism, not detailed separately here.
Our goal is to ensure that the 100% dividend income received by VIP users daily is entirely covered by the ad-viewing revenue of regular users. This means attracting more people to join YOHI is the key path to driving rapid YOHI growth and achieving ecological prosperity.
2. Revenue from Users Clicking Ads
When users click on ads (e.g., to download, visit a landing page or app), the platform can earn higher revenue.
