Artem Voinov | Crypto Marketing

Artem Voinov | Crypto Marketing

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Updated: May 11, 2026 at 1:12 AM

Artem Voinov | Crypto Marketing

First Channel about Marketing in Crypto & Web3 ⚠️ No trading. No Hype. No ads. 🏴‍☠️ Artem Voinov (@avicoda) — Business Development Specialist @ ICODA.IO (Top-3 Crypto & AI Agency in World 🌎 )

Join @ArtemVoinov for exclusive channel and crypto content and discussions in 1

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Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

People who do work nobody asked for are the ones who eventually get asked for everything

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Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

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Projects die. Brands don't.

Most crypto founders hide behind logos.
That's exactly why a personal brand is an unfair advantage.

1️⃣ Trust — people buy from people, not company pages.

2️⃣ Partnerships — 20K real followers opens doors cold DMs never will.

3️⃣ Investors — a visible founder signals conviction. Anonymity signals the opposite.

4️⃣ Distribution — your personal channel is a free marketing asset you fully own.

5️⃣ Survival — your project can fail. Your brand can't.

❌ Anonymous founder + dead project = back to zero
✅ Known founder + dead project = head start on the next one

And here's what I genuinely believe — every dollar you invest in your personal brand stays with you forever.

P. S. Best time to start was before your last launch. Second best time is now.

👉 http://voinov.io/ 👈

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Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

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5 Best Ways To Promote Your Crypto Project

Most founders throw money at everything. Then wonder why CAC is exploding and nothing converts.

Here's what actually works:

1️⃣ Personal brand — people follow people, not logos. Every dollar invested here compounds forever.

2️⃣ PR & content — articles, Reddit threads, listicles, KOLs content. Trust gets built long before anyone opens your tokenomics doc.

3️⃣ Partnerships — 10 right partners destroy 100 cold DMs. Distribution is the real cheat code.

4️⃣ Paid traffic — Meta, Google, Telegram Ads. Prints money when your funnel works. Burns it when it doesn't.

5️⃣ AI SEO — ChatGPT, Grok, Perplexity are sending high-intent traffic right now. 90% of projects aren't even on the radar.

❌ Random tactics + no strategy = money on fire
✅ Clear channel + right stage = compounding growth

Don't run all five at once. Pick the one that fits where you actually are right now.

Master it. Then stack the next one.

P. S. The projects I've seen crush it didn't have the biggest budgets — they had the sharpest focus.

👉 http://voinov.io/ 👈

Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

https://voinov.io/

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Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

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CAC is growing by 20% every year 📈

Do you realize the price you pay to attract a client in Web3 is rising annually? I’m talking about subscribers and customers — and that’s not even counting inflation.

The math is simple:
🟢 Now: $10,000 gets you 1,000 real followers.
🟢 In 1 year: You get only 800.
🟢 In 2 years: You get only 640.

Financial gurus tell you to invest in the stock market for a 7% return. Meanwhile, these people put most of their own money into their businesses and personal brands. Why? Because the S&P 500 will never bring you 100% or 1,000% returns.

What actually brings real ROI:
1️⃣ Education (your skills)
2️⃣ Personal brand (your socials)
3️⃣ Business (your own systems)

The S&P 500 is for people who have $100k+ in free cash.

For everyone else, the best investment is your own distribution and assets before they become even more expensive.

👉 http://voinov.io/ 👈

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Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

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Marketing Case Breakdown #9 — Banana Gun 🍌

February 2024. We ran a KOL campaign for Banana Gun. The goal was to win ByVotes. We didn't. What came after mattered more than the contest.

What we did:
https://docs.google.com/spreadsheets/d/1tDfGZY2YmwYVRyXHzwgXnj3GdpgwHgl6LLSm6-zuUA8/edit?usp=sharingacross YouTube and X
🟡 Full regional spread — CIS, ENG, Europe, MENA, Asia
🟡 Two coordinated waves on X with heavy accounts: TMG, Crypto Rover, TravLad, DustyBC
🟡 YouTube and X synced inside a 2-day window, 4–6 February
🟡 KOLs picked by audience fit and real engagement. Not follower counts

What happened after:
A steady green candle right after launch.
📊 Market cap went x2.
$50M added in capitalization. 💸

Why it worked
"We used influencers" explains nothing. Everyone uses influencers.

The real point is who, when, where, and how.
👉 YouTube gave depth, X gave reach — pressed together
👉 Regional coverage made it feel like a global move
👉 The second X wave kept attention alive after YouTube peaked
👉 Every KOL was picked for audience fit. Price never led the call

Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

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Came to Panama 🇵🇦 City 🌃

In my opinion, the next crypto hub. 💯

- Easy legalization from $300k
- Crypto-friendly
- Very safe country
- Cheap prices for rent
- Beautiful weather and nature
- Beautiful womens
- Beautiful food

Etc. etc.

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Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

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My Top 3 Crypto AD Formats:

🥇 How-to
"How to get your first $10,000 on trading." "How to invest before 20." "How to invest $10,000." People search exactly this. You show up with the answer — and the product is the answer. Zero friction. High intent. Converts because the user is already in problem-solving mode.

🥈 From A to B
"From $0 to your first $1,000 on trading in 30 minutes." You sell the journey, not the tool. The person sees themselves at point A and wants point B. Your product is the bridge. Works because people don't buy software — they buy outcomes.

🥉 Big topic, narrow integration
You make a video or post about something everyone cares about — "AI is replacing traders", "Top 5 places to invest money in 2026". Then you integrate the product naturally inside the content. The topic gets the reach. The product gets the conversions.

These are my top 3. But the list doesn't stop here.

*There are formats that work just as well — Explainer, Step-by-step guide, Case study, Behind the scenes, Myth vs reality, Ranking etc. Each one has its own logic and its own moment.

Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

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Marketing Case Breakdown #8 — Tippo Card

How a crypto card app hit $3M volume in one week

Tippo — virtual crypto cards. Top up crypto, spend like fiat.
Goal: sell more cards, more volume.

🟢 Service
Web3 User Acquisition — largest airdrop bot network in crypto. 8M+ real users, 7+ years running.

People who already have wallets and move funds daily.

Task: join TG → install app → get card.

🟢 Results (one week)
• 150K+ TG members
• 3,000+ cards sold
• ~$3M trading volume.
No ads. No influencers.

🟢 Why it worked
Crypto cards are peak demand right now. Airdrop bot users are crypto-native — a card is a natural next step. Zero convincing needed.

🟢 Takeaway
Don't create demand. Find where the right people already are and put your product in front of them.

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Artem Voinov | Crypto Marketing

May 13, 2026, 02:44 PM

🎥 Video

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

🎥 Video

Website Design Number 1

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

🎥 Video

Website Design Number 2

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

[poll]

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

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Biggest problem in crypto right now.

Officially 85% of crypto launched in 2025 lost money for buyers. Imagine that on the stock market — it would collapse. That's where we are…

😫Why

• No real product behind the token
• No plan after launch — just hype before it
• Bad token economics that nobody bothered to fix

Everyone skips the foundation and jumps straight to selling. You're pouring water into a glass with no bottom.

🤔Why it's so easy to skip

• Launching a stock takes months — audits, disclosures, locked shares, legal consequences.
• Launching a token takes a week. Money lands in your wallet in seconds. No rules, no gates, no accountability.

On the stock market ~40% of new listings lose value. It's painful but survivable.

In crypto — 85%, with drops of 70%+ in days. That's not a market. That's why it's a casino.

What needs to change

👉 Build something real before selling tokens
👉 Lock team tokens for 6–12 months minimum
👉 Have a marketing plan for AFTER launch, not just before
👉 Educate buyers so they hold with understanding, not just hope

This market will come back fast.

When Bitcoin hits $500K+ and crypto goes to $10 trillion — money will flood in everywhere.

🧐 If your glass has a bottom — the wave fills it for you. If it doesn't — nothing will help.

Build the glass. The water will come.

Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

🙋Guys, I need your help evaluating two website designs and choosing the best one:

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

🔥 Telegram Live AMA session http://ICODA.io/ × http://EMCD.io/ is in 2 hours!

Drop your questions below — right under this post.

👉 2 best questions → $20 each
👉 3 random viewers who stay till the end → $20 each

Rules:
• Max 3 questions per person
• Topics: working in crypto, crypto marketing, our companies etc.

See you soon 👇

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

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All prizes have been sent out. 🤑

Winners are:
https://t.me/twothreeKwent2thehole
https://t.me/Babyshindaa
https://t.me/vpivnev
https://t.me/boardlesspay
https://t.me/Serkanmercann

Thank you for your support ♥️

But the real value lay in the industry insights shared by the industry leaders: http://ICODA.io/ and http://EMCD.io/ — insights worth tens of millions of dollars. 🤔

Don’t miss out next time.

Next AMA announcement coming soon.

In the meantime, we're continuing to learn about Crypto Marketing 🫡

Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

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Referral programs: a broke startup's dream 😭

Everyone without a marketing budget has the same idea:

"let's make a referral program and get promoted for free."


Sounds nice. Works like sh*t. 💩

5 Reasons Why Nobody Gives a Sh*t About Your Referral Program:

1️⃣👉 Your 10% means nothing.
If someone can't leave their job and live off your referral — nobody cares.

2️⃣👉 If someone can really bring you lots of users — why would they work for you?
Think about it.

3️⃣👉 You and your affiliate always want different things.
They want more money per lead. You want to pay less. That's not win-win.

4️⃣👉 Referral program is not a marketing strategy.
It's a result. For it to work your brand must already be big. And for that — you need marketing.

5️⃣👉 Only place affiliates actually work — iGaming.
They pay $200–300 per first deposit that costs $20–30. Stupid? Yes. But they can pay it. You can't.

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

⚠️SPEAKING OF ROI GUARANTEES

🧐 Only one guarantee in life: change nothing — nothing gets better.

People who's looking for ROI / ROAS / ROMI guarantees are really chasing the ideal — the perfect outcome, the perfect life, the perfect result.

The best you can really get is a little better than what you have now.

Go for "a little better." Not "perfect."

When you try to find perfect or guarantees — you get scammed or nothing.

Free cheese is only in a mousetrap. 🪤

*BTW*
The quality, volume and timeline’s of product / service needs to be 100% guaranteed.

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Artem Voinov | Crypto Marketing

Apr 3, 2026, 12:46 PM

Step-by-Step: How to get a crypto job in 14 days and start earning $5,000+ / month 💸 ⸻ 1) Dive deep into crypto 🌊 Read whitepapers, docs, project blogs. Watch Whiteboard Crypto, listen to When Shift Happens. Follow people who explain how the market actually…

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Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

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Step-by-Step: How to get a crypto job in 14 days and start earning $5,000+ / month 💸

⸻

1) Dive deep into crypto 🌊

Read whitepapers, docs, project blogs.

Watch Whiteboard Crypto, listen to When Shift Happens.

Follow people who explain how the market actually works — not coin-pump clowns 🤡

⸻

2) Pick 100+ crypto companies you genuinely like 💼

• RWA if you love real estate.
• Tokenized assets if you love stocks.
• GameFi if you love games.
• Etc.

Make a list. Study each product and business model.

⸻

3) Write how YOU can help them 💡

Answer 3 questions for each company:
• How can I save them time?
• How can I save them money?
• How can I make them money?

Your background doesn't matter — your value does.

⸻

4) Create a strong CV & portfolio 📄

Pay $50–$500 to a pro. This investment pays for itself.

⸻

5) Where to look — and where NOT to 🎯

❌ LinkedIn, Indeed, Upwork, Fiverr — low conversion, wrong audience.
✅ Telegram, Twitter/X, Discord — this is where crypto actually hires.

⸻

6) Find 3 people inside each company 👥

Big company — skip the CEO and C-level. They won't reply.

Find PMs, Account Managers, BizDev, Marketing, Ops — these people actually respond.

Small company — go straight to the founder or C-level. Or use the same method as with big companies — both work.

⸻

7) Message them the RIGHT way ✉️

Not: "Hire me."
Not: "Here's my CV."

Instead:
"Hey! Nice post about X. How did you…?"
"How's working at [company]?"

Give respect for their work, posts, insights. Give value. Help them somehow.

⚠️ Don't fake it. Warm them up 2–3 days.
You're a farmer — plant seeds, then harvest 🌱

⸻

8) Learn from every conversation 📚

Most people send 5 messages, get ignored, and quit.

The ones who get hired — learn and adapt.

Every reply teaches you what works.

Every silence teaches you what doesn't.

You rewrite, you adjust, you get better.

This is a game of skills × volume. Both together = results.

⸻

9) THEN pitch your value 🔥

Tell them:
• You studied their company
• You know how to save time / money / make money
• You're ready to start even on results-based or minimal pay

Interviews start popping up very fast.

⸻

10) At the interview 🎤

Show three things:
• Your love for the company
• Your clear value
• That you already built a warm connection inside the team

This is how people get 10+ offers in 10 days.

⸻

Save this. Share this.
And when you're hired — come back and send me USDT as a thank you 😏🔖

Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

📷 Photo

A couple of hours ago I got into a serious car accident.

I’M OK. EVERYONE IS OK. NO ONE WAS HURT 🙏
(except the cars… they didn’t make it 😅)

That’s the only thing that matters.

One moment — and everything could’ve been different:

• someone gets injured
• someone doesn’t make it
• lives change permanently

Right now I’m reading Happiness Advantage.
There’s an example:

A robber walks into a bank and shoots you in the arm.
Bad day or good day?

Most people say bad.

But it could’ve been worse:
he could’ve killed you, or someone else.

So what is it actually?

Same situation — different perspective.

Today made this very real.

Nothing irreversible happened.

So this is a best day.

Actual outcome:

• −$800 and 2 hours
• + a lifetime lesson
• + one more happy day to live 🙏

Thanks God 🕊️

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Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

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⚠️ AMA Session: ICODA × EMCD

Join our live AMA about working in crypto, crypto marketing, and how Web3 companies grow.

📅 Thursday 26.03.2026
⏰ 6 PM CET
📍 Telegram ()

What we’ll discuss:

• Careers in crypto — how to enter the industry and what skills are in demand
• Crypto marketing — what actually works for Web3 companies today
• Inside our companies — how ICODA and EMCD operate and grow

🎁 Giveaway

• 3 listeners will receive $20 USDT each (randomly in the end of AMA)
• 2 participants will receive $20 USDT each for the best questions

🎤 Format

• Live AMA interview
• Opportunity to ask questions

⸻

Host

Artem Voinov
CBDO at ICODA ( http://icoda.io/) — Top-10 global crypto marketing agency helping Web3 projects grow

Guest Speaker

Victoria Goldenberg
Head of Payments at EMCD ( http://emcd.io/) — global crypto ecosystem including a Top-10 Bitcoin mining pool, financial services, virtual cards and neobanking

📢 Victoria’s Telegram channel:
https://t.me/devilwears_crypto_channel

Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

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"Marketing is overrated in crypto"

Some guy on a stream explains that crypto marketing doesn't matter.

If the product is good — people will find you.

Bullsh*t. 💩🐮

You can have the best product, the best solution, the best tech.

But if nobody knows about it — it doesn't exist.

It's like building a villa in the desert. Beautiful, expensive, and nobody gives a sh8t.

👀 I've seen hundreds of companies pour money into building great products and nobody ever saw them

Look at PEPE, Fartcoin and other shitcoins. Zero product. Pure marketing and message. And they outperformed 90% of "real" projects. 🤑

With AI, this problem only gets worse. Building a product is no longer the hard part.

Acquisition is. Getting people to know you exist — that's the real challenge.

👉 "Who's the CMO of Hyperliquid?" — Nobody knows.

But that's not proof marketing doesn't matter. That's one exception.

For every Hyperliquid, there are a thousand projects that died in silence. 😵

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Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

KOL Marketing in Crypto: What Actually Works

We at ICODA published an https://icoda.io/blog/crypto-influencer-marketing-rates-roi/ — rates, ROI, cases.

But here's the thing you need to understand:
Every company and KOL featured there shows their best cases. And best cases are ~10%.

🤐 In ~90% of cases, KOL marketing in crypto brings zero direct ROI. What it actually brings:

Education — explaining what the product does, who it's for, what problem it solves
Trust — a real face talking about the project = credibility
SERM / SEO — making the project findable and looking alive in search

This is valuable. But this is not sales.

To get ROI from KOLs — work on the how, not the what.

Even with a weak audience, the right message, format and angle can deliver results. Standard integrations and "recommendations" don't work.

😮What works:

Token presale? → A YouTube video on a broad topic everyone cares about. Example: "Top 5 Investments Before 30" — gold, real estate, stocks… and your token fits right in. Or: "How Much Do Trading Platfroms Actually Make" — with the trading coin integrated organically.

Need trading volume on a tier-2 exchange? → Nobody leaves Binance for 0.1% lower fees. You need intention. Example: a "$1K to $10K challenge" — possible only on LBank because that's where low-cap coins and memecoins list first.

💡Top idea: build a full trading course, fully sponsored by the exchange. Drive traffic to the course, not the exchange. First step inside the course — register on the exchange. Bigger funnel, better conversion.

Now — the uncomfortable part.
The article we based this on? It features successful cases. Specific numbers, real metrics, impressive ROI. And that's exactly why I don't love them. Because these are the highlight reels. The 10% that worked. They set expectations that 90% of campaigns will never meet.

➡️ KOL marketing works when you give the audience a journey, not an ad. And when you stop expecting every campaign to be a case study.

Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

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Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

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AI traffic is the 2026 trend. If you're not in LLM answers — you're already losing money.

2+ billion people now use AI platforms daily. ChatGPT alone — 900M weekly users. Perplexity, Gemini, Claude, Google AI Overviews — all growing fast. This is where people now decide which exchange to use, which presale to enter, which tools to trust.

Top cited domains in LLM responses (January 2026):

• Reddit — 11.29%
• LinkedIn — 11.03%
• Wikipedia — 9.53%
• YouTube — 8.77%
• Medium — 5.83%
• Quora — 2.82%

👉 So what?

When someone asks AI "best crypto presale" or "top exchange 2026" etc. — the answer is built from these sources. No presence there = you don't exist in the answer. You're invisible to the highest-intent traffic on the market.

And here's the key: AI opinion isn't perceived like an ad or a KOL post. It's perceived as the answer from the smartest machine in the world that can't lie. Trust level is incomparable.

ICODA data confirms: AI traffic converts 3–9x higher than regular SEO. Some projects saw 1,400% traffic growth within 90 days of proper AI search optimization.

Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

📷 Photo

Best Crypto Marketing funnel 🥇

☝️ No single channel saves a launch. Not KOLs, not PR, not a Binance listing.

What works is all five stages running together:

• Awareness — PR, KOLs, influencers, paid ads (Meta, TikTok, Google, Telegram), SERM
• Interest — SMM, content, Reels/Shorts, video production, AI traffic, SEO, landing pages
• Commitment — quest campaigns, wallet-based ads, community management, testnets
• Conversion — listings, website, whitepaper & tokenomics, audits, retargeting
• Retention — ORM, staking, governance, buybacks, customer development

Remove one stage — the whole thing breaks.

Awareness without retention = pump and dump. 📈📉

Retention without awareness = nobody shows up. 🤷‍♂️🤷‍♀️

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Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

I Hate Cases. 🖕

“Can you show your case studies?”

Not because we don’t have them. We have literally hundreds of them.

But because cases are usually just dream-selling.

No agency.
No freelancer.
No marketer.

Will show you their failures.

You will only see two types of cases:

• the most successful ones 🤑
• fake ones 🙃

There is rarely a third option.

No one starts a call saying:

“We spent $10,000 on marketing and got $0 back.”

Yet this happens EVERYDAY.
In agencies. In teams. In startups.

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Artem Voinov | Crypto Marketing

Mar 28, 2026, 08:19 PM

🎥 Video

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